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The inspiration platform that makes slow travel the norm

Case: Honeyguide

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Away with the roadside lists and on to more meaningful travel experiences.

Honeyguide is a Dutch travel and inspiration platform and the slow travel brand of Insiders. Founded to inspire travellers to travel in a different - sustainable and inclusive - way. The website and social media channels share authentic travel content that has been found with attention and experienced first-hand. All the tips shared by the editors have positive impact on people and planet, thanks to their match with 11 positive impact labels. From restaurants that cook from their own vegetable garden, to clean-up kayaking trips and experiences that reconnect you with yourself and nature. Together with a community of storytellers and passionate travel creators, we work every day towards our mission: we make slow travel the norm.

 

1,000+ slow travel tips on honeyguide.co.uk

Discover original and conscious places you did not know existed

Honeyguide.nl is the platform for conscious travel enthusiasts. With inspiring storytelling, we bring destinations to life and let travellers discover the most beautiful, slow travel experiences. On Honeyguide.nl, the editors share personal stories and lists full of great tips that touch the heart. This is how we show that choosing a place that is good for the world is also great for yourself. Adventurous, comfortable and really get away from your daily routine.

Take a look at Honeyguide.nl

11 positive impact labels

Honeyguide has designed 11 unique labels, inspired by the United Nations SDGs (2015), to measure impact. These labels show how the locations we share through Honeyguide contribute to positive change in the world. This is how we make sustainable travel accessible and simple.

Learn how the labels work

 

What touches you, sets you in motion. That is why we use social video to show you how travel can be done differently.

         

Slow travel through our lens

The group of influencers was brilliant. There was a really great group dynamic and no shortage of creativity. We found this to be a very pleasant collaboration.

Instameet 2024 | Christy Prins | Almere Citymarketing

This is how we inspire travel lovers

  • Storytelling and reviews

    The Netherlands is bursting with hidden gems. We record the stories of these special locations and activities in inspiring blogs. We also write product reviews and advertorials.

    View the articles

  • Instagram and TikTok

    Honeyguide creates unique social content with authentic photos and reels to inspire travel lovers. We do this on our own initiative, but also on assignment for NS Dagje Uit, Dordrecht Marketing, Merk Fryslân, Visit Groningen, Visit Almere and dozens of others, among others. Every month, we also share win actions in cooperation with entrepreneurs, destinations and brands.

    Go to Instagram

  • A group of creative makers discovers your place

    Honeyguide organises Instameets on behalf of destinations and travel organisations. An Instameet is similar to a press trip, but with micro-influencers and their social channels at its core. Together with a group of creative makers, such as photographers, bloggers and artists with social following, Honeyguide discovers your destination or offer. The result? A unique view per participant, a large reach and content creation in one.

    Organise an Instameet

  • Travel guides with tips you won't find in books

    From big cities to regions and nature reserves. On Honeyguide you will find destination guides filled with hidden gems in the Netherlands and abroad. Would you also like a destination guide for your destination? Honeyguide will gladly create an overview page.

    Browse all destinations

  • A visual story

    From breathtaking landscapes to the finest details of hidden places. Honeyguide not only tells stories in text, but also with images. With photography, the editors capture the unique atmosphere of each place, from iconic views to the hidden corners to discover. Do you also want special photography of your destination?

    Work together with Honeyguide

  • Away from the crowd

    From staying with a local to undiscovered nature reserves, we collect hidden gems in the Netherlands and beyond on Honeyguide. Get inspired by special places you won't find in the travel guides. Do you have a hidden pearl that should not be missed? Honeyguide loves to discover and share it!

    Get inspired

Meet the people behind Honeyguide

Hidden gems in your pocket with the Honeyguide app

Wherever you are, you always know where to find the best spots

Discover the Netherlands like never before with the Honeyguide app. Full of unique experiences in your own country with positive impact.

  • An on-the-go travel app you always carry with you
  • On- and offline travel inspiration with the GPS map
  • Invite your friends and make a bucket list of your favourite places
  • Always and everywhere inspiration on conscious travel in the Netherlands

Download the app

Also want to reach thousands of conscious travel lovers?

Reach thousands of conscious travel lovers who choose sustainable and authentic destinations. Take a look at Honeyguide's media kit and contact us for a collaboration.

Schedule a consultation with Amanda

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