For Visit Westland, Insiders organised an Instameet with slow travel label Honeyguide in which we worked with eight carefully selected creators to visualise the surprising Westland.
Insiders and Honeyguide organise Instameets in collaboration with destinations and travel organisations. Such an Instameet is similar to a press trip, but with a selected group of micro-influencers. Together with creative makers including photographers, storytellers and bloggers, we explore your destination or offer. This way, your campaign or story comes to the attention of a large audience in an authentic, contemporary way. The goal for Westland was to show the region's versatility through the eyes of influencers who know how to capture authentic stories. From dunes to designer greenhouses, beach vibes to exceptional entrepreneurs-the Instameet delivered a rich stream of stories, images and reach.
The assignment: Storytelling by creators
Visit Westland asked Insiders to bring the area to the attention of new and existing target groups in a fresh, inspiring way. The Instameet is a powerful concept in this respect: in one day, several creators combine their reach, creativity and their own communities to make a destination stand out.
As with previous Instameets, this edition was shaped by a talented content team. In cooperation with Visit Westland, we selected suitable creators, developed a varied programme along photogenic hotspots and hidden gems, and guided the creators during the day. The result: an authentic, warm and honest narrative of Westland, straight from the lens, pen and brush of the creators.
Content for Westland
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Visual storytelling
During the Instameet Westland, we created a rich collection of atmospheric photography that perfectly captures the versatility of the area. From coastal images to colourful greenhouses full of tomatoes. The images show an authentic and surprising Westland. The makers experimented with perspectives, details and storytelling, making each photo tell its own story. A total of 279 images were added to the media bank, a valuable set that beautifully reflects both the identity of the region and the energy of the Instameet.
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Inspiration blogs
After the Instameet, three extensive inspiration blogs were published that further deepened the experience of Westland. The blogs, written by Expedition Earth Globe, Travander and Honeyguide, each offer their own perspective of the programme.
The Algemeen Dagblad also caught the Intameet.
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Posts by Honeyguide
During the Instameet Westland, Instagram became the stage for a stream of creative and authentic content. The participating creators shared 16 posts, including eight reels, which together created a strong visual story of the area. The content ranged from dynamic reel shots among the greenhouses to serene images on the coast, complemented by spontaneous moments from the group.
Instameet social content
Campaign highlights - Facts and figures
99.689
Joint followers achieved
In total, we reached more than 214,200 followers on the Instagram channels of all participating creators.
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Inspiring articles on travel blogs
From Expedition Globe, Travander and Honeyguide
16
Posts and reels on Instagram
- 8 reels posted
- 8 carousel posts
279
Images in the image bank
A total of 279 videos and (drone) photos have been added to the Visit Westland image bank.
Picked up by Algemeen Dagblad
Insiders is proud that the Instameet we organised together with Visit Westland was picked up by the Algemeen Dagblad. In the article, AD highlights how the Instameet showed that Westland is much more versatile than is often thought: from beach activities to greenhouse experiences and local entrepreneurs. For us as an agency, this media attention underlines the power of creators and social content to position destinations in an authentic and inspiring way.
Read the whole article
A selection of discovered hidden gems
"The Instameet Westland proved how powerful creators are: authentic content, real experiences and a reach that took the Westland story further than ever."
Anne-Floor van Nunen | Editor-in-chief Honeyguide
Meet the creators who discovered the hidden gems
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Amanda de Nijs
Content strategist
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Anne-Floor van Nunen
Content creator
Are you also organising an Instameet?
How do you make your destination come alive in image and story? Which creators fit your identity? And how do you ensure lasting visibility? We are happy to think along with you at our office in 's-Hertogenbosch, online or among the pearls of your region.
Schedule a consultation with Anita