Inspiration often starts with a question: What is there to do? Where can I go? What suits me? Berend Chatbotje, Marketing Drenthe’s Plaece.assist, gives visitors immediate, practical and reliable answers, tailored to everything Drenthe has to offer.
With Berend, visitors have a digital guide available 24/7, which turns questions into inspiration and practical tips.
Plaece.assist is an AI-powered assistant that converts visitors' questions into personal answers and practical tips. Marketing Drenthe chose to give the assistant a recognisable name and face: Berend. This makes the tool not only functionally, but also perfectly in keeping with the region.
Plaece.assist: advantages for visitors and for the DMO
With Berend, visitors experience convenience and inspiration, while Marketing Drenthe is completely unburdened. The assistant is always available in the right tone of voice, no extra FTE is needed for set-up and training, and security is fully guaranteed: Drenthe determines which data may be used and what Berend does or does not say. The assistant also replaces the search function on the website, allowing visitors to find what they are looking for faster. In addition, there is always the option to take over the conversation with an employee via human hand-off.
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This is how Plaece.assist works
The process for Drenthe proceeded in clear steps. During the intake, wishes, data sources and tone of voice were mapped out. Then Insiders and Sleak took care of the complete set-up and training of Berend, fed with Drenthe content. The chatbot was then tested, fine-tuned and prepared for going live. Since then, Berend has been integrated into the website, replacing the search function. Through periodic monitoring and updates, it keeps getting smarter and more up-to-date.
Part of the Plaece platform
Plaece.assist is part of the broader Destination Intelligence Platform Plaece, in which all tools are aimed at making destinations smarter and more hospitable. The platform has one goal: to serve and inspire visitors better, without putting extra pressure on a DMO's internal teams.
This platform is continuously being developed especially for destinations. It brings together all the digital building blocks needed to reach visitors smarter and serve them better.
With Plaece.assist, you add a digital guide ready for visitors 24/7. Everything - from set-up to training, security and monitoring - is completely taken out of your hands. This creates a powerful and user-friendly solution that makes hospitality digitally tangible.
Discover Plaece.assist from Insiders
Curious as to how your destination can benefit from a digital guide that is always on standby? During a no-obligation intake, we will look together at how Plaece.assist can best be set up for your situation.
Curious about the possibilities for your destination?
Curious about what Plaece.assist can do for your destination? We would like to invite you for a no-obligation consultation at our office in 's-Hertogenbosch, online or at a hidden gem in your neighbourhood. Together we will delve into your and our ideas.
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