Myrthe Pijnenburg
I am Myrthe Pijnenburg, content marketer at Insiders. In my role, I bring stories to life. I create and optimise content that strengthens brands and makes them really speak. I support the team with social posts, newsletters and blogs. I also analyse the results to discover what works best for our target group. It is this combination that makes my work so much fun: creative writing and strategic thinking about how content contributes to our clients' goals. I live in the cosy village of Liempde, together with my brown labrador Boef. After a working day, I like to go for a walk in nature. Just to clear my head, get some fresh air and enjoy the silence. Sport is also important to me. You can regularly find me at Basic-Fit. Both strength training and group classes give me energy. My big sporting dream? Participating in a Hyrox event one day.
From intern at Honeyguide to content marketer at Insiders
In the final year of my Creative Business studies, I did an internship at Honeyguide, Insiders' slow travel label. Thanks to my cousin Tessa, who had previously done an internship there and was now working at Insiders, I ended up here. During my internship, I discovered how fun and versatile the tourism industry is. Creatively highlighting hidden gems? That immediately felt like something I could put my energy into. For my graduation research, I investigated how Honeyguide could appeal to a younger target group via TikTok. For this, I developed several videos, which together generated almost 500,000 views and a nice growth in followers. After my studies, I knew one thing for sure: I wanted to continue within this enthusiastic team. When a vacancy in the content team became available, I did not hesitate. I now enjoy working as a junior content marketer at Insiders.
Creating stories that touch people and deliver results: that is what gives me energy
I enjoy varied work the most. That variety keeps me on my toes and ensures that I continue to enjoy creating. I enjoy writing catchy texts, from blogs to social captions, but also thinking about the visual side of content. Bringing together text, images and strategy to really touch the target group is what I enjoy most.
My ideal working day is one in which I am on the road discovering new places and get to create content for them. Every time, I am surprised by how many beautiful places the Netherlands has to offer. It gives me energy to give those places a stage with creative content. Of course, I also enjoy getting behind my laptop afterwards, selecting the images and translating them into posts or blogs that inspire others to go there themselves.
A project I am proud of
Although I have only worked at Insiders for a short time, I am already proud of the North Limburg brand launch. We went out with the whole team to present the new brand to entrepreneurs, partners and aldermen from all eight municipalities. It was incredibly inspiring to see how enthusiastically everyone responded and how much work went into establishing such a strong brand. For me, this was a great first experience: creating something great together and experiencing the impact of it directly.
This is Myrthe's favourite place
Because as a content marketer I am often behind my computer screen, I particularly enjoy going outside regularly. Clearing my head for a while. I prefer to do that together with the family and Rascal, of course. Sometimes it's a short walk after dinner, but I prefer to go for longer walks, especially in De Kampina. I think De Kampina has something magical about it. The alternation of heathland, fens and woods makes you feel like you're in a different landscape all the time. When it is quiet, you see horses and cows grazing peacefully between the heathland and the fens. To me, time seems to stand still for a moment here. As a child, I used to come here with my parents. So for me, Kampina is not only a beautiful nature area, but also a place full of fond memories.