Content formats
The content strategy is solid and your content team is eager to get started. A content plan helps translate theory into practice. It gives editors and creators a foothold, so that all the beauty that is created contributes to the story of your destination.
We build the content plan on the co-creation session Content Strategy. We translate the choices we made there together into concrete formats. For each format, we create practical instructions and inspiring examples. The result is a plan that does not end up in a drawer, but which your team can start working with immediately. The result: one recognisable line in all content, to which external creators can also easily connect.
This is what we do for you
- We take the selected content formats from the Content Strategy co-creation session and develop them further, including all levels of the 3H model.
- We translate the formats into practical tips and clear guidelines.
- We bundle everything in an inspiring content plan and explain it in an (online) presentation.
This is what it gets you
- Content that together tells one clear story and is recognisable to your target group(s).
- Concrete guidance for internal and external content creators.
- A workable plan that will fill your content calendar for a long time.
- Formats and ideas that fit your goals, target groups and the identity of your destination.
Working together on your destination?
Fancy getting started and making your destination extraordinary? Contact us and make an appointment. We are happy to listen to your ideas.
Get in touch with us