During Instameet Westland, eight creative content creators discovered some of the most beautiful places between the coast and the greenhouses. Their authentic content revealed a surprising side of Westland and reached tens of thousands of followers.
For Insiders, we travel with Honeyguide, our slow travel label, to places where experience, tranquillity and character come together. Innsbruck is a perfect example. At the invitation of Innsbruck Tourismus, we travelled there by Nightjet to discover this Alpine city.
For the Flemish Ardennes, we developed a sustainable content strategy that showcases the region’s unique character and stories. The result is a clear and future-proof approach to content that inspires visitors and strengthens the destination’s positioning.
From Muiden in North Holland to the Biesbosch in Brabant, a unique piece of Dutch heritage winds its way through the landscape: the Dutch Waterlines. Centuries-old forts, locks and castles tell the remarkable story of how water was once used as the country’s most powerful weapon.
Honeyguide wants to make the world a more beautiful and better place. We do this by shining a spotlight on places away from the crowds and encouraging slow travel in the Netherlands and beyond.
Goeree-Overflakkee is full of special places and undiscovered stories. During this project, we uncovered hidden gems and brought them to life through compelling copy and atmospheric photography.
Maastricht Marketing launched a new online platform for the city: visitmaastricht.com. We supported the development of the concept, structure and content strategy, as well as the technical implementation.
Together with Roularta Media Nederland, we developed new content formats for the four channels of the NS Dagje Uit inspiration platform. We were also responsible for implementing and monitoring these formats.
Together with Eilandmarketing Goeree-Overflakkee, we developed the Eilandpas: a benefits pass exclusively for residents of Goeree-Overflakkee. The Eilandpas gives islanders at least 25% off local activities.
For Switzerland Tourism, we created an interactive Honeyguide campaign on behalf of Columbus Travel, in which influencers, locals and followers came together to tell the story of sustainable travel in Switzerland.
Inspiration often starts with a question: What is there to do? Where can I go? What suits me? Berend Chatbotje, Marketing Drenthe’s Plaece.assist, gives visitors immediate, practical and reliable answers, tailored to everything Drenthe has to offer.