Masterclass
Target group-oriented writing
The lifestyle finder helps you choose the right target groups for your destination. But how do you then convince those lifestyles to actually come? With texts that are written in their own language; that connect to their perception. In the Target Group Targeted Writing for the Lifestyle Finder training course, you learn how to address the lifestyles of your destination with the right tone of voice.
Our copywriters have developed tone of voices that fit the seven lifestyles. Think of words, phrases and styles that really excite the Adventure seeker, Tranquillity seeker, Harmony seeker, Connection seeker, Fun seeker, Style seeker and Insight seeker. An Adventure seeker, for instance, gets excited by the word discovery, while the Tranquillity seeker prefers to watch something quietly. During the training, our copywriter shares practical tips and examples to help you learn how to write for your target groups straight away.
This is what we do for you
- In an interactive training course, you will learn to write in a target-group-oriented way with the Lifestyle Finder.
- You will get tips, examples and do's & don'ts. We zoom in on the differences between social copy, blogs and longer texts.
- You get to work on writing assignments yourself and get immediate feedback from our copywriter.
- Afterwards, you will receive a handy handout with all the insights and examples in a row.
This is what it gets you
- In-depth knowledge of your chosen lifestyles.
- Practical tips you can apply immediately.
- Texts that really appeal to your target groups.
- Better writers in your content team!
Working together on your destination?
Fancy getting started and making your destination extraordinary? Contact us and make an appointment. We are happy to listen to your ideas.
Get in touch with us