Leefstijlvinder Live: the event for the leisure sector
On Thursday 6 November, leisure professionals from across the country gathered at the Willem Twee Fabriek in 's-Hertogenbosch. The aim? Lifestyle Finder Live, organised by Bureau BUITEN, Insiders, Bureau for Space & Leisure, Ginder, Bureau Buhrs, Landelijke Data Alliance and MarketResponse. In this very first edition, we delved into the Leefstijlvinder together: the target group segmentation model for the leisure sector. A model that maps the differences in behaviour, values and needs of lifestyles. It helps leisure professionals choose target groups in a targeted way - and those who choose, are chosen.
Inspiring keynotes, cases and workshops
The programme featured inspiring breakout sessions and keynote speeches. Angelique Joosten, director of De Leistert leisure park, shared her experiences with the Lifestyle Finder. How does she successfully apply the model to the day-to-day running of De Leistert? In the morning and afternoon, participants could choose from practical workshops and case presentations. Topics ranged from copywriting for the lifestyles to visitor management for the Zuid-Kennemerland National Park and Region. The packed programme concluded with the launch of the latest Lifestyle Finder toolkit: the ‘Residential Recreation’ toolkit.
Were you unable to attend? In the recap, you can download the presentations and view photos from the event.
Curious how we at Insiders work with the Lifestyle Finder? We'd love to take you along.
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Lifestyle-optimised website for Maastricht
Maastricht: a cosy world-class city. For the rebranding of maastricht.com, we contributed to a hyper-personalised online experience, with three chosen lifestyles as the platform's heroes. The result? A truly next-generation website. Find out how we went about it in our case study.
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Create focus in your target groups together?
We will gladly support you with strategic sessions, inspiring presentations and practical applications of the Lifestyle Finder. Would you like to know more? Visit our rich inspiration page on working with the lifestyle finder. You can also directly schedule a consultation with your relationship manager and discover the possibilities.
Get in touch with us