Community Card
With the Community Card, users enjoy attractive benefits on local leisure offers. From discounts on the best outings to tasty offers at restaurants. The Community Card offers exclusive benefits that users can purchase directly online after logging in with their own card number, inviting them to explore locally in their own city or region. The user himself chooses interesting activities and buys tickets for them with the Community Card. A smart solution for DMOs, entrepreneurs and municipalities to offer leisure activities flexibly.
This is how the Community Card works
The Community Card is a gift you can offer as a privilege to residents of your city or region, for example. But also to groups such as carers or volunteers. The card works as follows:
- As DMO, municipality or entrepreneur, you decide how to offer the Community Card to your target group: digitally via an online application or physically via door-to-door distribution.
- Users activate the pass once online.
- Through the Community Card website or app, the user buys tickets for an interesting benefit activity. The user enters the card number and e-mail address, pays and receives the tickets directly in the mailbox.
Multi-purpose solution
The Community Card is more than just a benefit card. For example, it also works as a reservation system for sectors in sports, culture, volunteering and education. Users can claim their spot for a certain activity in the reservation module free of charge. Partners benefit from this too: they get direct insight into the number of reservations.
Three reasons why the Community Card is interesting
1. It increases local involvement
The Community Card increases local involvement of both residents and local entrepreneurs. Residents are inspired to go out in their own city, region or municipality. This in turn creates opportunities for local entrepreneurs to increase sales, for example in off-peak periods.
2. Leisure offerings become more accessible
Advantages on outings are attractive rewards for your target group. The Community Card allows you to offer something extra, for instance to your own residents compared to the tourist who only comes once. Or as an extra for target groups such as carers or people with small budgets.
3. Insight into usage
No complicated systems: the Community Card is easy to use for everyone. As an organisation, you have insight into the number of activated cards, the number of bookings and the turnover achieved. So it gives you insight into the entire customer journey of these target groups.
Community Card in your own house style
We design the Community Card completely to suit your city or region, with the familiar features of plaece. The card will have its own name and house style, making your city or region instantly recognisable.
We develop an online solution where the current range of activities is immediately visible and bookable. This can be in the form of a new online ecosystem - exclusively for the Community Card - or via a separate page on your current website. Of course, we will be happy to advise you on this.
The Community Card will also be linked to a Community Card App. Through this app, residents can quickly and easily buy tickets for interesting deals. The benefit offer is instantly adjustable or expandable and thus always up to date.
Successful case: the Island Pass of Goeree
In collaboration with Eilandmarketing Goeree-Overflakkee, Insiders developed the Eilandpas: a community card for residents of Goeree-Overflakkee. With the pass, residents benefit from attractive discounts on activities on the island. New deals are added to the offer every month. The Eilandpas has been a great success for years: residents rate the platform with no less than a 9.
Curious about the Island Pass?
-
Want to know more about Community Card?
Curious about the Community Card and the possibilities? We would be happy to tell you more about it. Contact us and discover what the Community Card can do for your destination. You can also schedule a consultation with your own relationship manager.
