New insights from the Lifestyle Finder survey
During the second edition of Leefstijlvinder Live, we will present the latest insights from the Leefstijlvinder survey on day-time leisure, carried out by our partner agencies in collaboration with MarketResponse.
Which day-time leisure activities suit the preferences of different lifestyles? Are they more likely to opt for a museum, a walk or a spa, or rather an amusement park or an escape room? And how can you, as an organisation, better respond to the wishes and expectations of your chosen lifestyles?
These insights form the basis for an inspiring programme featuring a keynote speech, case studies, workshops and plenty of opportunities to network.
Here’s what you can expect from the programme:
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Research into day-trip tourism
We present the latest insights from the ‘Lifestyle Finder’ survey on day trips. Discover what the different lifestyle groups prioritise when choosing a day out. From swimming, boating and cycling to theatre, cinema or leisure shopping. And how to translate this knowledge into policy, marketing and service provision.
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Case studies
Consultancy firms and destinations share inspiring real-world examples, including: Lifestyle-focused influencer marketing, Visitor experience tailored to lifestyles in city centres, and Visitor distribution based on lifestyles.
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Workshops
During the event, you can choose from a range of practical workshops. Deepen your knowledge and get actively involved, for example with: Optimising shopping for different lifestyles, Real-time content optimisation for lifestyles using BSR Bluestars, or Concept development for day-trip leisure offerings tailored to different lifestyles.
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Keynote by a market leader
A frontrunner in the tourism and leisure sector takes to the stage to share its approach and vision on target audience segmentation. Psst: last year, it was Angelique Joosten from Recreatiepark de Leistert,
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Meet & network
During lunch and a closing drinks reception, there will be plenty of opportunity to meet other professionals from the leisure sector and exchange experiences.
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At a cultural hotspot
Leefstijlvinder Live takes place at the Verkadefabriek in Den Bosch. Once a biscuit factory, now the city’s premier cultural hotspot, it hosts theatre performances, films, a café-restaurant and workshops led by creators. We don’t just talk about day-time leisure activities – we’re right in the thick of it!
Who is Leefstijlvinder Live for?
Leefstijlvinder Live is intended for anyone involved in destination marketing, area development, leisure policy, visitor experience or recreational provision.
The event will be of particular interest to:
- destination marketers
- destination managers
- tourism & leisure policymakers
- entrepreneurs in the leisure sector
Will you be joining us?
Would you like to discover how to utilise lifestyles even more effectively for policy, marketing and service provision? Then sign up for the second edition of Leefstijlvinder Live.
Buy your ticket
Initiators
Leefstijlvinder Live is an initiative of Areaal Advies, Bureau BUITEN, Bureau Buhrs, Bureau voor Ruimte & Vrije Tijd, Ginder, Insiders, Landelijke Data Alliantie, MarketResponse and Sweco.
