During the holidays, visitors' attention spans are greater than ever. People are actively looking for inspiration for winter activities, special events, gift ideas and cosy getaways. Search behaviour around themes such as Christmas markets, light trails and festive packages peaks precisely in December, giving destinations plenty of opportunity to be visible. At the same time, supply is huge and competition high. This is precisely why it is important that your destination stands out with a strong and coherent story that reaches visitors at the right time.
A festive season takeover allows you to showcase your destination in its entirety in one go.
Your 360-degree approach under one roof
At Insiders, it's all about campaigns that show the complete picture. We combine strategy, creation, technology and distribution into one integrated approach. No individual components, but a complete process: from branding to content production, landing pages, social media and promotion. This 360-degree approach is our speciality. We take the implementation completely out of your hands and ensure that everything fits together seamlessly. The result is one powerful campaign with a consistent look and maximum impact.
These destinations have preceded you
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In Maastricht, the importance of thematic content during the holidays is clearly visible. For Magical Maastricht, we created end-of-year pages full of tips and inspiration, making it easy for visitors to plan their visit. The combination of strong SEO content and a recognisable visual style ensured huge visibility around the holidays.
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On the Utrechtse Heuvelrug, we developed the Adventskalender: an annual activation that has grown into a tradition. From 1 to 24 December, visitors had a daily chance to win prizes made available by local partners. The campaign was supported with its own landing page, visibility in the central winter campaign, social media and ads. By 2024, the Advent Calendar attracted over 43,000 participants and grew the number of newsletter subscribers by over 3,600. A powerful example of how to create a lot of visibility and engagement with one creative concept.
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In Purmerend (Laag Holland), the focus was precisely on the overview. With Winters Purmerend, a theme page was developed that brought together all winter activities. From skating rinks and markets to cultural highlights - visitors found everything in one place. This not only led to more visitors on the website, but also to a clear positioning of Purmerend as a winter destination.
The benefits for destinations
With a Holiday Takeover, everything is taken completely off your hands. Insiders coordinates the entire process and you always have one fixed contact person. No need to manage separate parties, monitor schedules or free up extra capacity within your team. Because we take care of the entire campaign, your organisation is relieved of all worries, leaving you free to focus on the destination itself.
Campaign packages
Discover Insiders' Holiday Takeover
Do you want to put your destination in the shop window during the holidays? We will gladly help you find out how we can do this for you.
The Holiday Takeover is put together so that you always have a complete and effective package. But maybe you have another idea or wish that is not listed here. We will gladly think along with you and complement the campaign with extras that perfectly suit your destination.
Get in touch with us