North Limburg on the rise
Good news for North Limburg. A recent article by L1 News shows that the region is on the rise as an attractive holiday region. Limburg as a province has also once again been named one of the Netherlands' most popular destinations.
Although cities can change positions in the rankings every year, Limburg remains firmly in the lead as a province. In doing so, Limburg even overtakes Brabant, which led the list for years, L1 reports, basing itself on the recently duplicated research by Hendrik Beerda.
In Hendrik Beerda's Cities & Regions Brand Research 2026, regions and cities are assessed on various factors, such as familiarity, appreciation and intention to visit a destination. So although Maastricht had to relinquish its position as the most popular city this year, Limburg as a province remains popular as a holiday destination. For many Dutch people, the province is the place to get away from it all.
North Limburg increasingly popular
Interestingly, North Limburg is also becoming increasingly popular. Together with our partners in the region, we are building a clear brand strategy, inspiring content and a strong digital platform, so that, step by step, we continue to work on the visibility of the North Limburg region. Because whoever chooses gets chosen, is our experience. It is great to see that the region is already being discovered more and more by visitors. At the same time, we know that this is only the beginning. In the coming years, we will continue to work together to further strengthen the brand, with many plans and ambitions for the future.
Are you curious about what we are already doing for the North Limburg region? Check out our case page on North Limburg.
With a clear brand promise, high-quality content and clear communication, we show what the North Limburg region has to offer
Building a strong regional brand together
Behind the scenes, we work with various partners on strong positioning of the region. In doing so, we are committed to making North Limburg visible, recognisable and inspiring to visitors online.
We do so from four main pillars:
Brand strategy
Together with entrepreneurs, we work on a clear positioning of North Limburg: a region where nature, tranquillity and quality of stay are central.
Content strategy
With inspiring stories, routes and tips, we bring the region to life and show what makes North Limburg so special.
Inspiration platform Innoordlimburg.nl
The platform is the digital starting point for visitors who want to discover the region. Here they will find inspiration for activities, natural areas and special places to stay.
Live agenda
With a live agenda, events and activities from the region are conveniently brought together so that visitors can easily see what is on offer.
Curious about the article and the reference to the survey? Read the article on L1 News