Every traveller gets their own tailor-made story
How do you ensure that a day out by train attracts the attention of millions of Dutch people in the right way so that it matches their personal preferences? This question is the basis of the collaboration between NS Dagje Uit and destination marketing agency Insiders. Using MarketResponse's BSR Leefstijlvinder, Brigitte de Groot and Amanda de Nijs create content that not only inspires, but also delivers demonstrable results.
From broad target group to personalised experience
Everyone knows the NS and travels by train from time to time, but everyone has different preferences when it comes to a day out. This presents a challenge for the NS Dagje Uit platform, which comprises, amongst other things, the website, a magazine and in-train digital displays. “A young family with children is looking for something different to a culture lover or an adventurous, spontaneous traveller. That’s why NS Dagje Uit wanted to move away from generic content and communicate in a much more targeted way,” explains Brigitte de Groot, project manager at Insiders and channel manager for the platform.
You can read the full article on the application of the BSR Lifestyle Finder and its impact on the content strategy for NS Dagje Uit on the MarketResponse website.
Read the article
Come to the Lifestyle Finder event!
Insiders is a proud partner of the Lifestyle Finder and actively applies this method for all destinations we work with. From strategy to content, we ensure that the communication not only matches the preferences of the target group, but also actually delivers results.
Would you also like to learn how to work with the Lifestyle Finder? Come to the Lifestyle Finder event at the end of 2025.
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