Why do I do what I do? Because the right strategy brings movement.
I like to move at the point where media, strategy and travellers meet. That is where energy is created. That is where choices are made that make a difference. I feel at home in that playing field and every day I help build campaigns that touch travellers and make brands grow.
Femke Hendriks
My name is Femke Hendriks and every day I navigate the worlds of media, strategy and travellers.
In my role, I build NS Advertising's advertising channel. I work on content, strategy and tooling development. I look for what works, what can be improved and how we can make campaigns smarter and more effective. Apart from this, I am also the contact person for advertisers and partners to provide them with the right advice and cooperation.
At Insiders, I apply my expertise to new media developments. I work on media buying, monitoring, strategy and knowledge development. I think along in tenders and look again and again: how do you reach the right target group, where do you reach them and which steps really contribute to results?
I find it interesting to see how media and marketing come together for travellers.
My journey started on the train, literally. During my student days, I struck up a conversation there and that one moment set me on a new track. I did an internship and graduated with an online marketing agency. There I discovered my interest in the world of media.
After a few years at that agency, I wanted to deepen my knowledge. I moved to DPG, where I learnt to analyse target audiences, channels and the impact of media even more effectively. Through Servia, I then came into contact with NS Advertising and Insiders. The combination of media, travel and working with a diverse range of people appealed to me straight away. It therefore felt like a logical and exciting next step in my career.
A project I am proud of
I am proud of what we have achieved with team NS-advertising. We work with great clients, build strong campaigns and show what the channel can do. That growth is energising. It feels good to see how everything falls together: strategy, insight, creativity and results.
Within Insiders, I enjoy media developments just as much. We are constantly building on new services and solutions. I love that process of searching together, asking questions, improving. The different areas of expertise within the team reinforce each other. You see ideas grow, you feel the passion and you notice how everyone goes for extraordinary. That makes every project special.