Pascal Vleugels
Meet the creator
Can we solve a problem with the team, mould it into a special story and make that story look attractive? Then I will walk around the office with a smile from ear to ear.
I am Pascal, art director at Insiders. I have now gained more than 23 years of experience as a digital designer, of which I have been working at Insiders for more than 17 years. I still find it a wonderful profession that gives me a lot of energy every working day. At Insiders, I worked on more than 100 cases, from 360-degree digital design campaigns to advertisements and brand design projects. My areas of expertise are in UX, digital and online design, international trends and innovations. I also regularly speak at Insiders' conferences or events: a fun way to share my knowledge.
I love creating something lasting on a fleeting medium like the internet.
Creative solutions with lasting impact
I love making beautiful things, but I also love making sure those beautiful things work nicely. In my role as Art Director at Insiders, I can indulge in both. With my broad knowledge of design, data, technology, trends and innovation, I come up with visual and practical solutions to all kinds of challenging problems. Can we solve a problem with the team, mould it into a special story and make that story look attractive? Then I walk around the office with a smile from ear to ear. I love creating something lasting on a fleeting medium like the internet. I then look back with a feeling of super pride.
A project I am proud of
One project that stays with me is the website we developed for Maastricht: visitmaastricht.com. A true 'new generation' website, with a fresh content approach and new functionalities:
Bespoke content: all texts are written in the tone of voice of the Adventure Seeker, Style Seeker and Insight Seeker.
Top picks selected: special ‘For You’ pages featuring relevant articles.
Theme pages developed: cleverly structured so that they can replace traditional navigation in the future.
Blog articles take centre stage: carefully categorised and tagged, ensuring visitors constantly discover new inspiration.
Spotlight on local businesses: richly detailed pages with tips and stories from their own neighbourhood.
‘I’m here now’ feature: up-to-date tips and even weather information, especially for visitors who are already in the city.
This was a project in which everything came together: strategy, creation and experience. The end result is a website I am extremely proud of!
This is my favourite place
For my job as Art Director, I am often behind a computer screen. I therefore particularly enjoy going outside. Taking a good breath of fresh air and feeling the sun on my face. I prefer to do that with my family. Sometimes it's just a short walk around the block, but I get the most energy from long walks. I prefer to do that in the Loonse and Drunense Dunes, where you really feel like you're in another world for a while. The wide-open dune landscape and vast forests let you completely relax. As a little boy I used to camp here in the middle of the woods with the scouts.
Travelling is the ultimate form of luxury and relaxation for me. You only realise how beautiful the world really is when you discover new places, cultures, tastes and people. Nature is my greatest source of inspiration. It is incredible how Mother Nature always finds her way and doesn't let anything or anyone stop her. That surprises me again and again, whether I am out and about close to home or across the border.
