“I put unique destinations on the map with compelling stories”
Hi! I’m Pip, a copywriter and content marketer at Insiders. Here, I combine my passion for language with a passion for everything to do with nature and travel. I live in Den Bosch and, from my bay window – with a flat white in one hand and my e-reader in the other – I look out over the most beautiful ‘canal’ in the whole city. In my spare time, I love nothing more than being outdoors; whether that’s somewhere in the Netherlands or abroad, it doesn’t matter to me. But when I really want to unwind, I’ll be tucked away somewhere amongst the dunes on the Dutch coast.
Pip Minkels
Whilst studying Online Culture at Tilburg University, I delved into digitalisation and its implications for our society – think globalisation, changes in language and the emergence of new cultures. I now apply this knowledge every day at Insiders. I get a real buzz from thinking creatively about new campaigns and then bringing them to life. The challenge of putting the spotlight on lesser-known places in an extraordinary way really appeals to me. I draw inspiration for this from everywhere. Both offline and online. I have a keen eye for catchy taglines and distinctive copy that perfectly resonate with the target audience.
With the right words, you capture not only a place, but also the feeling that you never want to leave.
When I’m not working, I enjoy pursuing my hobbies. A spot of exercise, having a coffee with my boyfriend at Fortin (highly recommended!), a stroll through the Bossche Broek and then off to the market for fresh produce. That’s my perfect Saturday. And then, of course, in the evening, I’ll head into the kitchen to whip up a delicious meal or put together a lavish platter of snacks using these ingredients. But you can always wake me up for a little adventure outside the Netherlands. After all, the list of destinations I still want to visit is getting longer every day.
This is Pip’s favourite place
My favourite place? That has to be Egmond aan Zee. I have some special memories of this little village. We used to come here with our little family to get lost amongst the silent dunes or to stroll through the cosy centre. This is also where I ran my first half-marathon, after my father had run it ten times in his day. That adds an extra special touch to this coastal town. My other favourite place? The breathtaking Scottish Highlands. But that connection with Egmond is clear, isn’t it?
Pip’s tip
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A cosy, living-room-style restaurant where the menu is never exactly the same and you’ll be surprised with the most extraordinary dishes. Don’t forget to ask Nina for a wine to go with your meal.
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Egmond aan Zee
My favourite place to get some fresh air. Walking along the beach, enjoying the sea and heading home with a clear head.
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Fortin
My top recommendation in Den Bosch for a good cappuccino. A lovely, peaceful atmosphere where I like to settle down by the window and have a chat with the barista.
Can I help build your destination brand?
Fancy a chat? We’d love to! Pip is happy to brainstorm with you, from content-related challenges to rock-solid copy. Get in touch to arrange a meeting online, at our lovely office in ‘s-Hertogenbosch or (even better) at a special spot in your destination.
Please contact Pip