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Working with the lifestyle finder

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''The Lifestyle Finder is the target group segmentation model for the leisure sector. Those who choose, are chosen.''

Since 2004, Insiders has been working with the Leefstijlvinder: the target group segmentation model for the leisure sector. The model shows how different target groups - the lifestyles - prefer to spend their leisure time. What do they need when they go out? The lifestyles differ in behaviour, values and needs. If you know the lifestyles well, you can choose target groups in a targeted way. And those who choose, are chosen. On this page, you will find all information about the lifestyle finder: from interesting cases and toolkits to the official lifestyle finder test. You will discover how the lifestyle finder runs like a thread through our work - and how we can apply our knowledge and expertise to your destination.

 

Cases: discover how we apply the Lifestyle Finder

  • Lifestyle-optimised content for NS Dagje Uit

    NS Dagje Uit is the inspiration platform of NS. Together with Roularta Media Nederland, we joined the NS Dagje Uit team in 2023 to work together as content colleagues. For cities throughout the Netherlands, we created city guides that we enriched with 24-hour and list blogs, which we optimised for all lifestyles. From 24 hours on adventure in The Hague to 8x walking routes through Almelo: each blog was written in the language of a matching lifestyle.

    View the case study

  • Lifestyles as heroes of new generation website

    Maastricht Marketing wants to attract high-quality visitors to the city. The online platform is therefore geared to three lifestyles that match the city's profile: the Adventure seeker, the Style seeker and the Insight seeker. Visitors are endlessly inspired by lifestyle-optimised blogs via For You pages: the real heroes of the platform.

    View the case study

  • Unique content strategy with three lifestyles

    Together with the eight North Limburg municipalities, we will join forces for four years to establish North Limburg as a golden region. We do this with a strong brand and content strategy, for which we chose the Connection seeker, Style seeker and Harmony seeker as lifestyles. The lifestyles run like a red - or rather: golden - thread through four unique storylines for North Limburg, which form the coat hooks for offerings and content.

    View the case study

This is how we can help you

  • Co-creation session Goals and target groups

    During inspiring co-creation sessions, we map out what really matters: the intersection between what your target group is looking for and what you want to achieve. There, in that overlap, lies your impact.

    Discover more

  • Lifestyle research

    Do you doubt whether you are attracting the right target group to your destination? With a lifestyle finder survey, we discover which lifestyles are interesting for your destination.

    Discover more

  • Master class: learn to work with the lifestyle finder

    During the master class, you get to know the model better and apply it practically. You learn how to apply the lifestyle finder, for example when creating content.

    Discover more

  • Master class: Target group-oriented writing

    Learn how to appeal to the lifestyles of your destination with the right tone of voice. In the training course, our copywriter will share practical tips and examples that will teach you how to write for your target groups straight away.

    Discover more

  • Tone of voice

    Your tone of voice is the voice of your destination. Recognisable, distinctive and precisely tailored to the people you want to reach. We will help you with a tone of voice that suits your brand and focuses on your chosen lifestyles.

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  • Visual language

    How do you portray the adventurous nature of the Adventure Seeker? And what should you pay attention to when shooting images for the Tranquillity Seeker? With an image language document, you have all the tips and tricks at hand to shoot Lifestyle-optimised images.

    Discover more

  • Content formats

    You want to score with your content. Omni channel, seamlessly integrating online pages, video, podcasts and social. What catchy content formats do you deploy for your lifestyles?

    Discover more

  • Instameets

    A press trip, but in a fresher, more creative and more social way: that is an Instameet. A group of content creators get together at your destination, record what they experience and share it with their followers. That gives you stunning images, great stories and more reach.

    Discover more

  • Photography

    The talented, professional photographers we work with know how to capture the eye-catchers of your destination perfectly in pictures. Draw your chosen lifestyles to you with stunning photos.

    Discover more

Expert Simone about the Lifestyle Finder

Simone Maas is creative strategist at Insiders and knowledge holder of the Lifestyle Finder. She uses the Lifestyle Finder in all her strategy projects. Curious about her knowledge and insights?

Read the interview with Simone

Download the lifestyle finder toolkits - Get started with rich toolkits full of information and practical tips.

  • Nature experience toolkit

    Source: leefstijlvinder.nl

    Discover what people need in their free time when it comes to experiencing nature. You can get started yourself using the toolkit.



    Download the toolkit

  • Sustainability toolkit

    Source: leefstijlvinder.nl

    Discover what people value in their free time when it comes to sustainable leisure activities. With the toolkit, you can get started straight away.



    Download the toolkit

  • Toolkit culture and heritage

    Source: leefstijlvinder.nl

    Discover what people are looking for in their leisure time when it comes to culture and heritage. You can get started yourself using the toolkit.



    Download the toolkit

  • Tourist accommodation toolkit

    Source: leefstijlvinder.nl

    Discover what people are looking for when they want to stay overnight and relax. The toolkit helps you to put this into practice.



    Download the toolkit

Do the lifestyle finder test

Have you already discovered which lifestyle suits you? Take the test and get to know your leisure needs better.

Lifestyle Finder Live: the event for the leisure sector

On Thursday 6 November, together with Bureau BUITEN, Bureau voor Ruimte en Vrije Tijd, Ginder, Bureau Buhrs, Landelijke Data Alliantie (LDA) and MarketResponse, we organised the first edition of Leefstijlvinder Live. The very latest insights into the various lifestyles and their preferences in residential recreation were shared, as well as interesting best practices and skills around the Leefstijlvinder. It was an inspiring day for experts and beginners alike.

Were you there and want to watch the presentations again? Or did you miss the event, but are curious about the break-out sessions? The link below will take you to a page where you can download all the presentations.

To the presentations

Also want to get started with the lifestyle finder?

Inspired by the Lifestyle Finder? We can also create beautiful campaigns, content and strategies for your destination. We are happy to invite you for a no-obligation consultation at our office in 's-Hertogenbosch, online or at a hidden gem in your neighbourhood. Together, we will delve into your and our ideas.

Get in touch with us

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