Do you want to bring your brand or campaign to the attention of a large and relevant audience more effectively? Get to know NS Advertising: the gateway to a strong advertising platform for your brand. During the online event on NS Advertising, Insiders Britt and Femke took us through this new channel. Developments, possibilities, formats and strategies behind the channel were discussed. Couldn't be there? In this recap you can read the most important insights from the presentation, and discover why advertising with NS Advertising is interesting for your brand.
Unique cross-media campaign mix with 360-degree strategy
NS Advertising is a new channel launched in early 2025. Meanwhile, the first advertisers are running their unique cross-media campaigns, reaching an audience of millions. One of the channel's greatest strengths? That's in the 360-degree visibility you can create for your destination or brand. You reach travellers with your campaign before, during and after the train journey. You can do this through six unique channels: the screens in the train, online on NS.nl, NS newsletters, the digital magazine of NS Dagje Uit, NS Dagje Uit online and interactive content (including quizzes and photo competitions) of NS Dagje Uit. With this 360-degree approach, you reach your target group through multiple touchpoints - and at specific moments. For example, do you want to be visible on the screens during rush hour or off-peak hours? The NS Advertising team will work out the details with you so that the approach fits your overall strategy.
Brand collab: a collaboration between your brand and NS Dagje Uit
At NS Advertising, there are plenty of opportunities to tailor the campaign entirely to your target group(s), message and KPIs. As experts on the Lifestyle Finder, we can, for example, make the match between lifestyles that fit your brand and the campaign on NS Dagje Uit. The basis of a campaign is the brand collab: a landing page on NS Dagje Uit where inspiring content about your message is shared. During a conceptual session with our strategists, we determine which themes and articles are appropriate. How do we cast your specific message in unique content that inspires the audience? So a campaign with NS Advertising is really a collaboration between NS and your brand, where you ride on the NS brand safety.
Especially for our partners: attractive offers
Especially for our partners, we have some great, exclusive offers. For our culture partners, we have created a new proposition: the culture package. With this package, culture partners get the chance to be visible on the screens in the train, via online banners, with a spotlight and a benefit coupon at a culture rate. Did you know that research shows that NS travellers have a keen interest in culture?
In addition, we offer our partners an attractive summer offer. After all, summer is the time to inspire leisure travellers with special destinations and days out. So you can still reach millions of travellers a week with your campaign. We will gladly discuss a suitable campaign proposal with you to make your campaign extra successful this summer.
Together, we bring your destination to life
Let your brand travel with NS and inspire millions of travellers. Are you curious about the possibilities of NS Advertising for your destination? Britt would be happy to talk to you. You can also ask her for the NS Advertising media kit. Did you attend the online event on 12 May? If so, this media kit will be sent to you by e-mail.
Request the media kit