Welcome to our knowledge and inspiration page!
On this page, you will find all kinds of interesting articles, white papers and insights on the latest trends and developments. From short 'trend snacks' to handy lists and event retrospectives, you will always find something here to keep you up to date with what is going on. Dive in and discover new ideas, trends and inspiration for your field!
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On 21 September, our office was the venue for the ‘place the meet-up’. City and regional marketers from across the country came together to exchange knowledge, discover new developments and share practical examples.
Sustainability is becoming an increasingly common topic of conversation—in the media, in the business world, and around the kitchen table. Curious what this means for travel? Read on.
Limburg remains one of the Netherlands' most popular holiday destinations. North Limburg is also being discovered more and more often. A great development, especially as we have been building a strong regional brand for the region together with partners since early 2025.
Insiders Ruben and Pascal took us through the latest features and pageparts. What developments are running now and what can we expect in the near future?
Insider Amanda shared her insights on seasonal storytelling: year-round relevance with seasonal content. Discover how to move smarter with your visitor's rhythm.
In collaboration with partner agencies, Insiders organised the first edition of Lifestyle Finder Live on 6 November 2025. With inspiring break-out sessions and keynotes, we delved into the Lifestyle Finder: the target group segmentation model for the leisure sector.
Simone Maas is knowledge holder of the Lifestyle Finder. As a creative strategist at Insiders, she uses the Lifestyle Finder in her strategy projects. She tells how she applies the Lifestyle Finder in her work.
Destination management is all about stories that touch people and get them moving in the desired way. But how do you know if your strategy is really working? For that, you need more than loose statistics or an evaluation afterwards.
Associations and emotions define your brand. They are so important that in addition to impressions, clicks and conversion, we also like to make brand experience measurable. To take the right steps and not rely on gut feelings, measurability is essential.
Destination management is all about stories that touch people and get them moving in the desired way. But how do you know if your strategy is really working? For that, you need more than loose statistics or an evaluation afterwards.
How do you ensure that a day out by train gets the attention of millions of Dutch people in the right way, so that it matches their personal preferences? MarketResponse interviewed Insiders about it.
Insiders introduces the Community Card. With the Community Card, DMOs, entrepreneurs, municipalities and organisations can offer leisure offers flexibly to different target groups.
On 9 October 2025, we came together for the Plaece the Meet-up.
We delved into new features, developments and trends. We explored, listened and shared freely.
You are not looking, you are asking. That simple shift in behaviour perhaps marks the biggest difference between classic search engines and AI search. Insider Anne-Floor shares her insights in this article.
Insiders Pascal and Anne-Floor shared their insights on digital accessibility during the knowledge session. From legislation to design. Read more on this topic.
