Together with the eight municipalities, we will join forces for four years to establish North Limburg as a golden region.
A visit to North Limburg is a visit that stays with you. No rushing past over-the-top tourist attractions, but real moments, in the here and now. And above all: with each other. In short, in North Limburg you will experience golden times. Together with the eight municipalities (Beesel, Bergen, Gennep, Horst aan de Maas, Mook and Middelaar, Peel and Maas, Venlo and Venray), we are joining forces for four years to establish North Limburg as a golden region.
North Limburg: convivial, grounded and happy
That North Limburg is full of stratification soon became apparent during inspiring scouting days. The region is rich in cultural-historical pearls with impressive history, such as Kloosterdorp Steyl and Jachtslot Mookerheide. But you can also easily reach a cosy village centre or a flourishing nature reserve. It is a region where cherished traditions merge with new stories written every day. Both residents and visitors have warm associations with the region, it is clear. The core values of 'convivial', 'grounded' and 'happiness' embrace that. From that came a unique claim for North Limburg: golden times.
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Golden times in four unique storylines
How do we take visitors and residents into those golden times in North Limburg? How do we inspire them to experience those special moments, shrouded in a golden sheen, together? Four unique storylines form the red - or better: golden - thread in future content and offerings in the region:
- Echt Limburgs: embracing pride in traditions and authentic culture
- Good ground: puts iconic nature and water locations and food and drink from Limburg in the spotlight
- Hidden story: inspiration for cultural heritage offerings
- Golden moment: a storyline about happy moments together
The four story lines form solid coat hangers for future content and offerings for North Limburg.
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Seasonal content in your own tone of voice
The editors conceive, design and create content for both the website and social media channels of North Limburg: completely on brand with its own tone of voice and visual language. It is a language that evokes sobriety and warmth, both in text and images. An AI text model, trained in the tone of voice, helps editors write the texts smarter and more efficiently. The content also moves with the seasons. For instance, winter readers are inspired by tips for winter walks and Christmas markets, while spring content surprises them with flower and picking gardens, cycling trips and farm visits. In addition, all content is SEO-proof and optimised according to EEAT.
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Online hospitality for in-noordlimburg.nl
The online inspiration platform in-noordlimburg.nl makes a visit to North Limburg even more attractive. It is a richly filled website with golden tips, shared with readers in inspiring blogs. Entrepreneurs also find their way on this platform. They can download toolkits with resources to put the North Limburg brand on the map 'on the spot'. From door hangers for accommodation to placemats for catering establishments: all the tools are fully in line with the design of the Noord-Limburg brand. In the rich image bank, they find images with which they can always complement their content.
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Local entrepreneurs in the shop window
The platform tedoenin-noordlimburg.nl - inspired by RegioRadar for Eindhoven - also informs and inspires visitors. It is an online showcase with the total offer in the region: an up-to-date events calendar for North Limburg. Entrepreneurs can register their own events on the portal. Theatre performances, city walks, seasonal markets: you immediately see what is currently going on in the region.
Golden kick-off with on brand inspiration tour
An extraordinary new brand strategy for North Limburg deserves an extraordinary kick-off. With a 'roadshow' in a golden yellow, vintage Volkswagen van, iconic spots in the eight municipalities were visited. At each location, the new brand for North Limburg was festively presented. Engaging conversations ensued with curious councillors and entrepreneurs - and all with real Limburg flan to hand. It was the official start of an ambitious four-year marketing plan for North Limburg. A plan with only one goal: together we go for gold.
Everything we do at Insiders, from strategy to content, comes together in this end-to-end process. We can really show what we’re capable of. The team’s high level of commitment makes it even more enjoyable to work on this multi-year project!
Britt Koen | Project Manager Regional Marketing North Limburg
Meet the creators
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Amanda de Nijs
Content strategist
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Hendrik Wismans
Front-end Developer
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Brigitte de Groot
Channel Manager
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Jeske van Steen
Copywriter
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Nicole Nederstigt
Office manager
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Pascal Vleugels
Art Director
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Servia van de Laak
Managing director
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Simone Maas
Creative Strategist
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Britt Koen
Relationship manager
Also a new brand strategy for your destination?
What are the unique locations at your destination? How can visitors step off the beaten track? And how do you translate these places into images and text? We are happy to invite you for a no-obligation consultation at our office in 's-Hertogenbosch, online or at a hidden gem in your neighbourhood. Together, we will delve into your and our ideas.
Schedule a consultation with Britt