Welcome to our knowledge and inspiration page!
On this page, you will find all kinds of interesting articles, white papers and insights on the latest trends and developments. From short 'trend snacks' to handy lists and event retrospectives, you will always find something here to keep you up to date with what is going on. Dive in and discover new ideas, trends and inspiration for your field!
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Insider Anne-Floor attended a webinar by Frankwatching. During the webinar "The heading as hero of your hub & hygiene content", content strategist Krispijn Smith shared his views on structure, recognition and strategy with the heading as the central hub.
Insiders Britt and Femke took us through the new NS Advertising channel during the Online Event: the gateway to a strong advertising platform for your brand. Read the recap here!
Find out how to create better AI content with smart prompts. In this free knowledge document, I share 5 practical tips to work faster, more creatively and more effectively with ChatGPT.
During the Insiders Inspiration Day 2025, four winners went home. In this blog, we also highlight the nominees. Wondering who else stood a chance? Read the blog.
Eindhoven is internationally known as a leading smart region. In the book, Peter Kentie shows how the city built a strong and visible brand with the help of entrepreneurs, education, government and creative partners like Insiders.
In this trend tip, copywriter Jeske takes you through four trends in the field of hiking in the Netherlands, and how you, as a destination marketer, can apply these trends in your content.
Insider Judith shared during the event how to create a podcast that really suits your destination. Read the recap full of tips and inspiration!
In this trend tip, strategist Simone takes you through 3 initiatives where AI has been creatively applied to add a magical touch to the experience of a destination.
What can destinaties learn from the 'World of Wonders'? In this blog, we share the highlights of the presentation by Olaf Vugts, former Director of Imagineering at the Efteling.
What makes the Netherlands unique and how do we tell that story in the future? In this blog, we share the highlights of the presentation of the Netherlands Board of Tourism and Conventions (NBTC) by Charel van Dam.
On 25 February 2025, we invited the destination marketing sector to the Insiders Inspiration Day in Den Bosch. A festive day full of meetings, stories and knowledge, with this year's theme Imagine.
Every year, the Insiders Awards highlight the most inspiring campaigns in the tourism and destination marketing industry. The nominees show how to highlight a destination in a creative and impactful way.
Every year, the Insiders Inspiration Day brings together professionals from the tourism and destination marketing industry for inspiring stories, valuable meetings and new insights.
Imagine: you board the train at Rotterdam Centraal and just 45 minutes later you are in bustling Antwerp. Sounds too good to be true? Soon it will become reality.
New: a toolkit full of valuable insights and practical tools for anyone who wants to understand and promote sustainable behaviour during a holiday in the Netherlands.
