The brand Eindhoven was developed insufficiently. We were asked to develop a website on a short term which informs the citizens and visitors of Eindhoven about everything the city has to offer. In the future, Eindhoven aims to secure a fixed spot in the top 10 of most innovative regions in the world (with a top 3 position in Europe). The website Thisiseindhoven.com serves to guide the activities being created to put Eindhoven on the map. On the website, the ‘vibe’ of the city is transferred to the visitor both through visuals and sound to inform and above all inspire. A re-design of the website is currently in progress. The current website will as well be expanded with a platform for talents and start-ups. Check out the website of ThisIsEindhoven.com.