A promotion campaign has been created for four Flemish regions and the regional bureau for tourism of Westtoer. This to increase the awareness of West-Flanders as ideal destination for a short holiday (long weekend) and make it top-of-mind with the target audience.
The campaign ‘The Best of Belgium’ serves the objective to attract more visitors, extend their stay and increase their spendings in the regions de Kust, de Westhoek, de Leiestreek and de Brugse Ommeland. The online activation campaign created by Insiders for Westtoer consists of banner and texts advertisements in Google search results, and Facebook adds.
Additionally an inspirational magazine has been created for every season, including tips and hotspots for the different regions.